En 2020, la tasa de desocupaci\u00f3n se situ\u00f3 en 10%, 5 puntos porcentuales arriba del promedio que mantuvo durante los tres a\u00f1os anteriores<\/strong>, seg\u00fan los datos de Colliers International.<\/p>\n\n\n\nUn ejemplo simb\u00f3lico de lo que sucedi\u00f3 el a\u00f1o pasado es el de Best Buy, que anunci\u00f3 su salida del mercado mexicano. La minorista, que contaba con 49 sucursales en el pa\u00eds, ya hab\u00eda cerrado ocho de ellas en noviembre, y el plan es continuar con los cierres este 2021, dejando activo s\u00f3lo su sitio web.<\/p>\n\n\n\n
La raz\u00f3n dada por Fernando Silva, presidente de Best Buy M\u00e9xico fue que “los efectos de la pandemia han sido muy profundos y no nos es viable mantener nuestro negocio en M\u00e9xico\u201d.<\/p>\n\n\n\n
Seg\u00fan las estimaciones de la consultora Bimsa Reports, las 49 sucursales de Best Buy ocupaban m\u00e1s de 1,500 metros cuadrados por plaza comercial, es decir que en promedio la minorista de electr\u00f3nicos alquilaba m\u00e1s de 73,500 m2.<\/p>\n\n\n\n
La estimaci\u00f3n es que el gasto global de la industria minorista cay\u00f3 3% en 2020, lo que significa una reducci\u00f3n de 549,000 millones de d\u00f3lares,<\/strong> de acuerdo con Colliers.<\/p>\n\n\n\nPero no s\u00f3lo los centros comerciales se vieron afectados por las restricciones que han implicado cierres temporales, tambi\u00e9n las tiendas a pie de calle y corredores comerciales enfrentan cierres. Colliers observa que en Masaryk se registr\u00f3 el cierre de 32 comercios<\/strong>.<\/p>\n\n\n\nUno de los sectores m\u00e1s afectados fue el restaurantero. De acuerdo con el an\u00e1lisis de la firma inmobiliaria, este sector \u201cse vio obligado a cerrar definitivamente alrededor del 15% de sus m\u00e1s de 600,000 unidades dentro del pa\u00eds\u201d<\/strong>, detalla en su Overview del segundo semestre de 2020. Aqu\u00ed un caso emblem\u00e1tico fue la clausura del restaurante Sir Winston Churchill\u2019s.<\/p>\n\n\n\nEn cuanto a precios, estos se redujeron 20% y se ubicaron en un rango que va de 200 a 1,000 pesos por metro cuadrado<\/strong>, dependiendo del formato del centro comercial. Los llamados Fashion Mall se ubican como los m\u00e1s costosos.<\/p>\n\n\n\nLa expansi\u00f3n del comercio electr\u00f3nico ha sido otro de los factores que incentivaron cierres de algunos negocios, y que se estima seguir\u00e1 la misma ruta en detrimento de la ocupaci\u00f3n f\u00edsica este a\u00f1o. <\/p>\n\n\n\n
Lo que viene<\/h2>\n\n\n\n
Las tiendas de autoservicio mostraron una tendencia a la alza en ventas online<\/em>. Walmart cerr\u00f3 el a\u00f1o con 73% del total de ventas a trav\u00e9s de internet<\/strong>, seguido por La Comer y Chedraui con 10% cada uno. La estimaci\u00f3n de Barclays es que 50.7% de los mexicanos han comprado en l\u00ednea y se estima que esa cifra aumente a 69.7 para 2023, cita Colliers.<\/p>\n\n\n\nEl cambio de h\u00e1bitos de consumo tambi\u00e9n ha incidido en la desocupaci\u00f3n de las plazas comerciales, pues ahora se da prioridad a la cercan\u00eda de los negocios a fin de evitar los espacios de ocupaci\u00f3n masiva<\/strong>. Por ejemplo, los micro restaurantes est\u00e1n siendo muy exitosos.<\/p>\n\n\n\nCon todo, hay 1.6 millones de m2 de \u00e1rea comercial en construcci\u00f3n, y en proyecto 1.3 millones. A diciembre del 2020, el inventario de centros comerciales en M\u00e9xico sumaba 800 inmuebles, con una superficie rentable superior a 25 millones de metros cuadrados.<\/p>\n\n\n\n
Algunos de los proyectos en puerta son Desarrollo Latiz, sobre la Autopista Chamapa-Lecher\u00eda, que construir\u00e1 Artha Capital<\/strong>. Se trata de un centro comercial de usos mixtos que incluir\u00e1 hospital, oficinas, vivienda adem\u00e1s de un centro de investigaci\u00f3n automotriz. <\/p>\n\n\n\nEn tanto, Thor Urbana y Mota Engil construir\u00e1n un parque de diversiones que sustituir\u00e1 a la Feria de Chapultepec.<\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"La pandemia, el e-commerce y los nuevos h\u00e1bitos mantendr\u00e1n la desocupaci\u00f3n en centros comerciales en 2021<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[1,5],"tags":[324,320,317,318,316,319,313,321,6,315,323,14,322,314],"class_list":["post-1131","post","type-post","status-publish","format-standard","hentry","category-uncategorized","category-inmobiliario","tag-artha-capital","tag-barclays","tag-best-buy","tag-bimsa","tag-chedraui","tag-colliers","tag-desocupacion-2","tag-fashion-mall","tag-inmobiliario","tag-la-comer","tag-mota-engil","tag-pandemia","tag-thor-urbana","tag-walmart"],"jetpack_publicize_connections":[],"yoast_head":"\n
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