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{"id":1805,"date":"2021-03-27T10:00:00","date_gmt":"2021-03-27T16:00:00","guid":{"rendered":"https:\/\/habitarmx.com\/?p=1805"},"modified":"2021-04-02T16:01:03","modified_gmt":"2021-04-02T22:01:03","slug":"mujeres-motor-comercial-del-sector-vivienda","status":"publish","type":"post","link":"https:\/\/habitarmx.com\/mujeres-motor-comercial-del-sector-vivienda\/","title":{"rendered":"Mujeres, motor comercial del sector vivienda"},"content":{"rendered":"\n
\"vivienda,
El 43% de las personas afiliadas a la Asociaci\u00f3n Mexicana de Profesionales Inmobiliarios son mujeres. Photo by energepic.com on Pexels.com<\/a><\/figcaption><\/figure>\n\n\n\n

El papel profesional de la mujer es trascendental en el conjunto de la econom\u00eda mexicana, sin embargo, existen sectores donde la presencia femenina es considerablemente mayor al resto, como en el caso del  inmobiliario.<\/strong> <\/p>\n\n\n\n

Seg\u00fan Laura Zazueta, miembro de la directiva del Comit\u00e9 Mujer Inmobiliaria de la Asociaci\u00f3n Mexicana de Profesionales Inmobiliarios<\/a> (AMPI), el 43% de los afiliados a esta instituci\u00f3n son mujeres.<\/strong><\/p>\n\n\n\n

\u201cEl camino que una mujer recorre para ser profesional en el sector inmobiliario hoy es m\u00e1s abierto y accesible. Actualmente el paradigma social ha cambiado, las mujeres debemos buscar nuestros objetivos\u201d, puntualiza Zazueta, quien tambi\u00e9n es exvicepresidente de Expansi\u00f3n de la AMPI.<\/p>\n\n\n\n

En los \u00faltimos a\u00f1os, las mujeres han ganado terreno en el sector ocupando tambi\u00e9n posiciones distintas a las labores de venta.<\/strong> \u201cAhora es com\u00fan encontrar ingenieras, arquitectas<\/a>, urbanistas y administradoras ocupando posiciones t\u00e9cnicas y de estrategia de negocios en empresas del sector\u201d, se\u00f1ala Dulce Ambrosio, directora de estad\u00edsticas e informaci\u00f3n de la inmobiliaria TrueHome. <\/p>\n\n\n\n

Seg\u00fan datos de la C\u00e1mara Nacional de la Industria de Desarrollo y Promoci\u00f3n de Vivienda<\/a> (Canadevi), el sector representa el 6% del PIB del pa\u00eds y posee un valor de mercado de alrededor de 1,050 miles de millones de pesos. <\/p>\n\n\n\n

\u201cA nivel comercial, el sector vivienda est\u00e1 claramente impulsado por mujeres, de todas las edades.<\/strong> El 68% de las operaciones de compraventa de inmuebles residenciales que realizamos en los \u00faltimos tres a\u00f1os est\u00e1 intermediado por una mujer\u201d, indica Rebeca de Le\u00f3n, gerente comercial de la proptech<\/em> TrueHome.<\/strong><\/p>\n\n\n\n

Sin embargo, hoy, algunos de los principales retos para el crecimiento de las profesionales del sector giran en torno a la adaptaci\u00f3n tecnol\u00f3gica. <\/p>\n\n\n\n

\u201cSi bien es una realidad que la tecnolog\u00eda ha venido a revolucionar el mercado inmobiliario, mantener a las mujeres en los roles tradicionales de venta, es una manera de sostener la brecha de g\u00e9nero.<\/strong> Crear una cultura de inclusi\u00f3n, que permita acceso equitativo de hombres y mujeres a los esfuerzos de educaci\u00f3n e innovaci\u00f3n tecnol\u00f3gica y de negocios de la industria, es la mejor manera de asegurar que ocuparemos m\u00e1s posiciones de liderazgo\u201d<\/em>, concluye Ambrosio. <\/p>\n","protected":false},"excerpt":{"rendered":"

El 68% de las operaciones de compraventa de inmuebles residenciales est\u00e1 intermediado por una mujer, de acuerdo con TrueHome.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"El 68% de las operaciones de compraventa de inmuebles residenciales est\u00e1 intermediado por una mujer, de acuerdo con 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