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La startup Tu Habi busca simplificar el proceso de compraventa de vivienda usada en M\u00e9xico. Foto: Max Vakhtbovych on Pexels.com<\/a><\/em><\/figcaption><\/figure>\n\n\n\n

Comprar, remodelar y vender es el modelo de negocio con el que llega a M\u00e9xico Tu Habi<\/a><\/strong>, la startup<\/strong> inmobiliaria<\/strong> creada en Colombia<\/strong> en 2019, donde ya se ha consolidado como el principal comprador de vivienda usada<\/strong>. <\/p>\n\n\n\n

Lo innovador es que las personas que buscan vender su casa pueden solicitar una oferta por internet, se hace una \u00fanica visita y los clientes reciben una propuesta de contado muy r\u00e1pidamente. Una vez que Tu Habi compra la propiedad, la\u00a0remodela y la saca a la venta r\u00e1pidamente.<\/p>\n\n\n\n

As\u00ed, esta\u00a0proptech\u00a0soluciona, en un m\u00e1ximo de 10 d\u00edas, lo que hoy representa una larga lista de barreras<\/strong> como tramitolog\u00eda, gastos financieros y emocionales, incertidumbre del precio del inmueble<\/a> y hasta m\u00e1s de un a\u00f1o de espera para concretar la venta, de forma \u00e1gil, sencilla y segura, para brindar liquidez inmediata a sus clientes.<\/p>\n\n\n\n

La firma tecnol\u00f3gica operar\u00e1 en un mercado inmobiliario nacional que anualmente asciende a 42,000 millones de d\u00f3lares<\/strong>, seg\u00fan cifras del Centro de Investigaci\u00f3n y Documentaci\u00f3n de la Casa (CIDOC)<\/a>, y busca replicar el \u00e9xito alcanzado en Colombia, donde ya se considera el m\u00e1ximo comprador de vivienda usada y con operaciones en las cuatro principales ciudades: Bogot\u00e1, Cali, Barranquilla y Medell\u00edn<\/strong>. En estas urbes, la plataforma da muestra de su dinamismo, pues ha presentado un crecimiento promedio de 40% mensual en el n\u00famero de\u00a0transacciones mes a mes<\/strong>.<\/p>\n\n\n\n

\u201cNuestro arribo a M\u00e9xico representa el paso natural para la expansi\u00f3n internacional de Tu Habi y va en l\u00ednea con el objetivo de llegar a ser el comprador de vivienda usada m\u00e1s grande en Am\u00e9rica Latina, menciona Sebasti\u00e1n Noguera, cofundador y presidente de Tu Habi.<\/p>\n\n\n\n

El historial de Tu Habi, desde su fundaci\u00f3n en 2019 en Colombia por\u00a0 Brynne McNulty y Sebasti\u00e1n Noguera, se caracteriza por distintos levantamientos de capital que le confieren el m\u00fasculo financiero para su expansi\u00f3n. Por ejemplo, en junio pasado logr\u00f3 una ronda serie B por 100 millones de d\u00f3lares, liderado por SoftBank, el inversionista de capital de riesgo o\u00a0venture capital<\/em>\u00a0m\u00e1s importante del mundo.<\/p>\n\n\n\n

Las personas que desean vender su casa<\/strong>, tanto en M\u00e9xico como en Colombia, est\u00e1n preocupadas por los tiempos de espera, b\u00fasqueda de liquidez, la seguridad y por los altos costos de mantenerla en el mercado<\/strong>.\u00a0<\/p>\n\n\n\n

\u201cTu Habi se caracteriza por tener una propuesta innovadora que rompe los esquemas tradicionales en el mundo de los bienes ra\u00edces e incide positivamente en una de las decisiones financieras m\u00e1s importantes de las familias: la compra o venta de una casa. En un plazo m\u00e1ximo de 10 d\u00edas, logramos una experiencia transparente, confiable y de acompa\u00f1amiento profesional. Nuestros usuarios se ahorran una serie de barreras que forman parte de la larga demora de vender un inmueble\u201d, indica Gerardo Fern\u00e1ndez, director general para M\u00e9xico de Tu Habi.<\/p>\n\n\n\n

Contando con millones de datos, metodolog\u00edas de anal\u00edtica e inteligencia artificial \u00fanicas, as\u00ed como con tecnolog\u00edas propias, Tu Habi ha construido un profundo conocimiento de mercado y tiene el prop\u00f3sito de compartir esta informaci\u00f3n en beneficio de las personas. Recolectan miles de datos de inmuebles todos los d\u00edas y utilizan m\u00e1s de 25 variables para calcular el valor de mercado de cualquier casa o departamento en\u00a0todas las zonas y de cualquier caracter\u00edstica. <\/p>\n\n\n\n

\u201cNuestra informaci\u00f3n transforma el mercado inmobiliario 180 grados y mejorar\u00e1 la toma de decisiones, empoderando a los clientes con conocimiento y empat\u00eda\u201d, apunta Manolo Hern\u00e1ndez Kuri, vicepresidente de producto y estrategia para M\u00e9xico. \u00a0<\/p>\n\n\n\n

En una primera etapa, la plataforma inmobiliaria busca consolidar su presencia en la capital del pa\u00eds en zonas como San Antonio, Pilares-Plateros, Miramontes, Iztapalapa, Marina Nacional, Buenavista, Avenida Aztecas, entre muchas otras. Posteriormente, al final de 2021, llegar\u00e1 a otras de las urbes m\u00e1s importantes del pa\u00eds, como Guadalajara y Monterrey.<\/p>\n\n\n\n

Un proceso simple<\/h2>\n\n\n\n

La experiencia de Tu Habi arranca en tuhabi.mx<\/a>,<\/em><\/strong> con un registro en la pesta\u00f1a \u201cSolicita una oferta gratis\u201d, donde en cuesti\u00f3n de tres minutos se llena un cuestionario. Con esa informaci\u00f3n, la tecnolog\u00eda y expertos de la plataforma determinan un rango de precio basado en variables como ubicaci\u00f3n, antig\u00fcedad, n\u00famero de habitaciones y ba\u00f1os, n\u00famero de estacionamientos, elevador, etc.<\/p>\n\n\n\n

Tu Habi contacta al usuario para calendarizar una visita al inmueble -la \u00fanica en todo el proceso- para posteriormente realizar una oferta. Si la oferta resulta atractiva para el cliente, se firma un contrato de promesa de compraventa, y antes del d\u00eda 10 se transfiere el dinero al usuario, quien hace entrega de su vivienda y se firma la escritura.\u00a0<\/p>\n\n\n\n

Para ser candidatas a la compra, las propiedades deben tener un valor entre 600,000 y 4 millones de pesos (mdp), una antig\u00fcedad menor a 40 a\u00f1os y no encontrarse en el \u00faltimo piso de un inmueble sin elevador. <\/p>\n","protected":false},"excerpt":{"rendered":"

La startup colombiana Tu Habi llega a M\u00e9xico para inyectar liquidez al mercado inmobiliario por medio de la compra de vivienda usada en 10 d\u00edas.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"La startup colombiana @Habi_co llega a M\u00e9xico para inyectar liquidez al mercado inmobiliario por medio de la compra de vivienda usada en 10 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